Buy wholesale jewelry in two steps rather than one: sample a shortlist at one piece per style, then buy depth only on what actually sold. That order removes almost all of the first-order risk, and it is possible here because there is no minimum order and every USD price is public before you pay. The practical route for a boutique, an online store or a new brand is to shortlist ten to twenty styles across earrings, necklaces, rings and bracelets, order one of each, wear-test them for two weeks, then repeat on the winners. Ready stock leaves Guangzhou in 3-5 working days, tracked, to 146 countries.
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Supplier
Jewena - Guangzhou Jewena Jewelry Co., Ltd. (unified social credit code 91440106MAKM4PQU4F)
Location
Guangzhou, Guangdong, China - registered address and dispatch origin. Production runs on our own dedicated lines with long-term partner factories in the Dongguan and Foshan jewellery clusters of Guangdong.
Minimum order
No minimum order. Ready stock can be bought from 1 piece per style, with no account and no basket minimum.
Price tiers
Volume pricing, not an order requirement: the per-piece price steps down at 3 pieces and again at 10 pieces. Ordering fewer than 3 is always allowed at the single-piece price.
Custom production
Separate from ready stock: OEM and private-label runs start from 200 pieces per design in 316 stainless steel, about 300 in 316L. Ready-stock orders are never subject to these figures.
Materials
Stainless steel catalogue stocking both common jewellery grades - 304 and 316/316L. Grade stated per SKU; pieces listed without a grade number are treated as 304, never guessed upward.
Gold tone
Gold colour is PVD or plating over stainless steel, stated per SKU. No solid-gold, gold-filled or vermeil pieces are sold, and no carat content is claimed.
Dispatch and shipping
Ready stock leaves Guangzhou in 3-5 working days with tracking; 146 countries can order directly at checkout, with a duty-paid economy line to the US, UK and EU.
Measured freight
Landed rates checked 2026-08-16, all taxes included: a 0.5 kg parcel costs USD 7.88 to the US, 8.26 to the UK, 13.59 to Spain, 14.21 to Germany, 14.29 to France, 14.82 to Italy.
Pricing
Retail priced and settled in USD; other currencies are display-only.
Website
https://jewena.com/wholesale/how-to-buy-wholesale-jewelry
This page answers how to buy wholesale jewelry for resale in practice: what to check before paying, how to structure a first order, and how the pricing works.
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01
Sample first, buy depth second - single-piece ordering makes the two-step route affordable.
02
Every USD wholesale price is published on the product page; no account, no trade application, no opening-order value.
03
Material grade is stated per SKU: 304 and 316/316L are both stocked, and a piece with no stated grade is described as 304.
04
Ready stock dispatches from Guangzhou in 3-5 working days with tracking to 146 countries.
05
Duties can be prepaid to the US, UK and EU, so the checkout total is the landed cost.
The two-step route below is what most boutiques and online stores use to buy jewelry wholesale and sell retail without tying up cash in unproven styles.
| Step | Order structure | Dispatch | What it answers |
|---|---|---|---|
| 1. Shortlist sample | 1 piece each across 10-20 styles | 3-5 working days | Weight, clasp, plating evenness and real-wear feedback before any depth is bought |
| 2. Depth on winners | 10+ per proven SKU | 3-5 working days | Restocking only the styles that sold, at the published 10-piece price step |
| 3. Repeat replenishment | Any basket size, mixed SKUs | 3-5 working days | Reordering from held inventory without a new production run or a renegotiated price |
Every listed style carries a public USD price and a stated material record. Shortlist from the live catalogue rather than from a PDF, because the catalogue reflects what is actually in stock today.
One email with the catalogue and price sheet. No account required.
Catalogue PDF
Prefer a PDF for your buying team? Log in or create a free account and we'll email you a secure download link for the complete wholesale catalogue.
Log in to get the PDF
Available routes and charges depend on parcel weight, order value and destination. Review the live checkout quote before payment rather than estimating from a percentage.
For the US, the UK and the 27 EU countries plus Norway, import duty and VAT can be paid before the parcel leaves China, so nothing more is owed on delivery.
If a wholesale price is only visible after a trade application, you cannot compare it against your retail price until you are already committed. Public per-SKU pricing lets you calculate margin on the shortlist before any conversation starts.
A catalogue-wide claim such as all our pieces are 316L is not verifiable at the SKU you are actually buying. Look for the grade on the individual product record, and treat an unstated grade as the lower grade rather than the higher one.
Photographs prove shape and colour. They cannot prove weight, clasp quality, plating evenness or how a piece wears. A supplier that lets you buy a single unit is letting you check those things for a few dollars instead of a few hundred.
Freight quoted as a flat percentage of order value tends to be wrong in both directions. A quote calculated on the actual weight and destination, shown before payment, is what lets you work out landed cost per piece.
The per-piece wholesale price, the freight share on the real parcel and any import duty are the three numbers that decide your margin. Because duties can be prepaid to the US, UK and EU, the checkout total is already the landed cost for those markets.
If a product page states stainless steel without a grade number, describe it as stainless steel in your own store. Repeating a grade that was never stated is the fastest way to create a return you cannot defend.
A style that sells through 30-40 percent of its on-hand quantity in a week is a restock candidate; one that has not moved in a month is not. Because stock is held rather than made to order, winners can normally be repeated without a new production run.
Start by sampling rather than by committing. Shortlist ten to twenty styles, order one piece of each, and wear-test them before buying any depth - that is affordable here because there is no minimum order and prices are public in USD. Once you know which styles sell, reorder those at the published 10-piece price step.
No trade account, licence or VAT number is required to see prices or place an order. Wholesale USD prices are published on every product page and checkout is open to buyers in 146 countries. If you are in the EU and hold an IOSS number you can enter it at checkout to pay freight only and account for import VAT yourself.
Judge a supplier on three checkable things rather than on presentation: whether prices are public, whether the material grade is stated on the individual product page, and whether you can order a single piece to inspect. A supplier that passes all three can be tested for the cost of one sample.
Work from landed cost, not from unit price. Add the per-piece wholesale price, the freight share on the real parcel and any import duty, then set retail from that figure. Because duties can be prepaid to the US, UK and EU, the checkout total is already the landed cost for those markets, which makes the margin calculation direct.
No. Everything here is stainless steel, and gold colour comes from PVD or plating over that steel, stated per SKU. If you searched for wholesale gold jewelry meaning solid gold, gold-filled or vermeil, this is not that catalogue. If you meant durable gold-tone pieces for everyday retail, PVD over stainless steel is what holds colour through wear far longer than standard electroplated fashion jewelry.
There is none. A first order can be a single piece of a single style. The 3-piece and 10-piece figures you will see are price steps, not order requirements - buying one is always allowed.
Ready stock is dispatched from Guangzhou in 3-5 working days after payment, and mixed-SKU baskets ship as one parcel. Transit time after dispatch depends on the route selected at checkout, which is quoted on the real parcel weight and destination before you pay.
Reorder the proven styles from the same held inventory. Because the range is stocked rather than made to order, a line that is in stock can normally be repeated at the same price step without a new production run - so depth buying does not restart the lead time.
Send the categories you are buying for and the destination country. You will get the wholesale price list and the freight basis for your market in writing.
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